DigitalK 2015: Building a brand is equal to building a business

The permanent Internet connection changes the consumer habits

To build brand recognition is equal to build a working business. It is crucial for companies in the digital world. That said Thomas Chudovski, Google Branded solutions director for Eastern Europe during the second day of the technology conference DigitalK 2015.

"Sales are your goal, it is achieved by communication, advertising and brand building", announced Chudovski. The Google specialist added that companies should focus on their current customers and on new ones, as well as those more rarely tend to change brands. Because if the product is not available everywhere, then they will more easily switch to another.

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