Retail in Detail 2018
Абонирайте се за Капитал

Всеки петък икономически анализ и коментар на текущите събития от седмицата.
Съдържанието е организирано в три области, за които Капитал е полезен:

K1 Средата (политическа, макроикономическа регулаторна правна)
K2 Бизнесът (пазари, продукти, конкуренция, мениджмънт)
K3 Моят капитал (лични финанси, свободно време, образование, извън бизнеса).

Абонирайте се за Капитал
Retail in Detail 2018

Retail in Detail 2018

Минало Капитал Online + Offline

The event

Retail in Detail 2019 changed the name to The Future of Retail 

Retail in Detail is the first specialized conference for the FMCG business in Bulgaria. With a thirteen-year existence, the forum is now recognized as the most significant event in the country, not only for the FMCG trade and production, but also for the retail sector in general. 

The event focuses on the new trends changing retail trade on a global scale. Our aim is to identify those trends that have reached the Bulgarian market, and focus on how they'll change the business environment in the coming years. All these modifications shall surely test the conventional way of doing business and open the door to new patterns.
The one-day conference gathers various representatives of the retail business, so that they can exchange know-how and hear firsthand what international specialists are sharing when it comes to changes in retail in the near future.


Technologies increasingly penetrate the retail trade; we encounter them at every step we make. Retailers have all the information about everything we search, like and buy. Special offers chase us from all communication devices we use. Moreover, there are shops where clients interact with machines only – human staff is not needed anymore. Besides, it is not even necessary to go to the shopping site – a phone or a computer is enough, and the order shall be waiting at our door in a few hours. This is yet one of the changes going on in the area of retail business. New technologies and customers’ experience do increase what we expect from retailers – the product we choose should be unique, high quality, should add value and should be offered at a good price.
Clients have become more informed; they want to live and eat healthy. Shopping is not only a spending spree and getting ones' bags full of goods; it is an experience now, filled with emotions and memories. All this has changed the environment. Retail has been fully transformed.


Main topics in the agenda:
- Personalization/Understanding the Customer - Centric Retail Universe - how can retailers reach customers in a truly personal way - and do it successfully at scale? Do customer-centric strategies pay off?
- Building Shopper Loyalty: Forget Discounts, Create Experiences - Promotions: a Friend or an Enemy of Brands?
- How Tech Innovation is Changing Retail  
- Reaching Millennials
- Transparency and Sustainability
- Succeeding in International Markets - from Local Leadership to Regional Presence
- Marketing Evolution - Marketing Through Social Platforms, Mobile Marketing, etc.
 
Audience:
300+participants 
Position: Senior management (commercial, finance director), Middle management, Brand managers, Owner and Partner, CEO (chief executive, manager)
Type of organisation: Manufacturers, Retail chain, Trade and distribution, Consulting, Research agencies, Fnancial and banking services, Trade organisations /Foundations, Software companies, Importers

When and Where: October 30, 2018, Sofia Event Center

Masterclass: Moving Forward With Experiential Marketing for Retail /Experiential marketing Masterclass/:

Main topics:
- What is experiential marketing?
- Benefits for retailers: impact on sales and loyalty
- Strategic tools that help implement effective live campaigns
- Showcase of successful campaigns from around the world

Moderators:
Genoveva Andreeva and Teodora Buncheva, 121 Agency

Duration: 1 hour 

Participants: up to 30

*The masterclass is part of the conference and admission is free of charge. ​Seats were already allocated based on the registrations received, on a “first come, first served basis”.​ If you still would like to participate in the master class, please write at [email protected] If by any chance a free seat is available, we will further contact you.

Early-bird registration fee (till October 12): 180 BGN excl. 20% VAT
Standard participation fee (after October 12): 240 BGN excl. 20% VAT

Speakers

Christian Verschueren

Christian Verschueren

Director-General, EuroCommerce

Kate Maher

Kate Maher

Creative Director Consumer Experience, Gensler

Marija Milasevic

Marija Milasevic

Consultant, Euromonitor International

Dr. Robert Kecskes

Dr. Robert Kecskes

Global Insights Director, Advanced Solutions, GfK

Georgi Malchev

Georgi Malchev

Managing Partner, Xplora

Krassimira Raycheva

Krassimira Raycheva

Manager, Visa Bulgaria

Vasil Vasilev

Vasil Vasilev

Director Food Division, Kaufland Bulgaria

Milena Dragijska-Dencheva

Milena Dragijska-Dencheva

CEO Lidl Bulgaria

Andrey Petrov

Andrey Petrov

Chairman of the Board of Directors, Director Expansion and Sales, dm-Bulgaria EOOD

Ivan Stoev

Ivan Stoev

Marketing director, Prestige 96

Stoyan Tachev

Stoyan Tachev

TQM & Project Management, BILLA Bulgaria

Yordan Mateev

Yordan Mateev

CEO, Association for Modern Trade

Elena Gelemenova

Elena Gelemenova

Head of Monetisation, OLX, Shedd for Bulgaria

Ivan Alexandrov

Ivan Alexandrov

CEO & Founder, ebag.bg

Vesela Kalchishkova

Vesela Kalchishkova

Director Consumer Panel Services, GfK Bulgaria

Dr. Christian Som

Dr. Christian Som

Senior Retail Manager, WWF Switzerland

Yani Dragov

Yani Dragov

CEO, Smart Organic AG

Laura Vizir

Laura Vizir

Head of Retail Online Product Development | TBI Bank

Silviya Pavlova

Silviya Pavlova

Managing Partner, Orenda Group LTD

Kalina Halacheva

Kalina Halacheva

Manager, Corte Diletto

Veneta Petkova

Veneta Petkova

Official franchise representative for Bulgaria, The Body Shop

Maya Marashlian

Maya Marashlian

Anthropologist and intercultural mediator, Head of Insight, BrandWorks, Publicis One

Elena Tosheva

Elena Tosheva

Managing Director, Atera Business Development

Martin Voynov

Martin Voynov

Digital Marketing Manager, Zagorka

Maya Gerasimova

Maya Gerasimova

Sales and Marketing Director, NUHEALTH Jsc

Dimitar Dimitrov

Dimitar Dimitrov

Owner and Manager, Ardes.bg

Miroslava Staneva

Miroslava Staneva

Marketing Мanager, Nedelya

Genoveva Andreeva and Teodora Buncheva

Genoveva Andreeva and Teodora Buncheva

Managing partners, 121 Agency

Program

Tickets

Regular registration fee 288 BGN В наличност 2018-10-30T00:00:00 288 BGN VAT included
Regular registration fee
Registration

Contacts

Event Department

Phone: +359 2 4615 370

E-mail: [email protected]
For invoicing information:

Phone: + 359 2 4615 458

E-mail: [email protected]

Gallery

Retail in Detail 2018

Retail in Detail 2018

30 October 2018

More photos ›
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