Retail in Detail is the first specialized conference for the FMCG business in Bulgaria. With a thirteen-year existence, the forum is now recognized as the most significant event in the country, not only for the FMCG trade and production, but also for the retail sector in general.
The event focuses on the new trends changing retail trade on a global scale. Our aim is to identify those trends that have reached the Bulgarian market, and focus on how they'll change the business environment in the coming years. All these modifications shall surely test the conventional way of doing business and open the door to new patterns.
The one-day conference gathers various representatives of the retail business, so that they can exchange know-how and hear firsthand what international specialists are sharing when it comes to changes in retail in the near future.
Technologies increasingly penetrate the retail trade; we encounter them at every step we make. Retailers have all the information about everything we search, like and buy. Special offers chase us from all communication devices we use. Moreover, there are shops where clients interact with machines only – human staff is not needed anymore. Besides, it is not even necessary to go to the shopping site – a phone or a computer is enough, and the order shall be waiting at our door in a few hours. This is yet one of the changes going on in the area of retail business. New technologies and customers’ experience do increase what we expect from retailers – the product we choose should be unique, high quality, should add value and should be offered at a good price.
Clients have become more informed; they want to live and eat healthy. Shopping is not only a spending spree and getting ones' bags full of goods; it is an experience now, filled with emotions and memories. All this has changed the environment. Retail has been fully transformed.
Main topics in the agenda:
- Personalization/Understanding the Customer - Centric Retail Universe - how can retailers reach customers in a truly personal way - and do it successfully at scale? Do customer-centric strategies pay off?
- How Tech Innovation is Changing Retail
- Reaching Millennials
- Transparency and Sustainability
- Succeeding in International Markets - from Local Leadership to Regional Presence
- Marketing Evolution - Marketing Through Social Platforms, Mobile Marketing, etc.
Position: Senior management (commercial, finance director), Middle management, Brand managers, Owner and Partner, CEO (chief executive, manager)
Type of organisation: Manufacturers, Retail chain, Trade and distribution, Consulting, Research agencies, Fnancial and banking services, Trade organisations /Foundations, Software companies, Importers
When and Where: October 30, 2018, Sofia Event Center
Masterclass: Moving Forward With Experiential Marketing for Retail /Experiential marketing Masterclass/:
- What is experiential marketing?
- Benefits for retailers: impact on sales and loyalty
- Strategic tools that help implement effective live campaigns
- Showcase of successful campaigns from around the world
Genoveva Andreeva and Teodora Buncheva, 121 Agency
Duration: 1 hour
Participants: up to 30
*The masterclass is part of the conference and admission is free of charge. Seats were already allocated based on the registrations received, on a “first come, first served basis”. If you still would like to participate in the master class, please write at [email protected] If by any chance a free seat is available, we will further contact you.
Early-bird registration fee (till October 12): 180 BGN excl. 20% VAT
Standard participation fee (after October 12): 240 BGN excl. 20% VAT
- Regular registration fee 288 BGN В наличност 2018-10-30T00:00:00 /event/90/registration 288 BGN VAT included
- Regular registration fee
Retail in Detail 2018
30 October 2018More photos ›