DRAFT PROGRAM
9:00 Registration
Track 1: Trends you need to know about in 2022
09:30 - 09:45
Retail from Thirty Thousand Foot View
Sucharita Kodali, VP, Principal Analyst, Forrester
09:45 - 10:00
The E-commerce revolution is here
Marchella Abrasheva, Regional Managing Director SEE, Kantar
10:00 - 10:15
What does the war in Ukraine mean for the retail sector?
Nikolay Valkanov, CEO, Association for Modern Trade
Track 2: In the age of responsible retail
10:15 - 10:30
Keynote
Milena Dragijska, CEO, Lidl Bulgaria
10:30 - 10:45
Digital payments in support of sustainable commerce
Katarzyna Zubrzycka, Head of Merchant Sales & Acquirers for CEE, Visa
10:45 - 11:30
How ESG and Sustainability strategies are shaping the future
Panel discussion
Ivanka Stojnić, Sustainability Manager for South East Europe Market, Nestle
Other panelists and moderator to be announced soon
11:30 - 11:45 Coffee Break
Track 3: The technology-driven success
11:45 - 12:00
Keynote
Accenture
12:00 - 12:15
Keynote
Kiril Dinov, VP of Sales Eastern Europe, VTEX
12:15 - 12:30
In a changing retail landscape, what role does technology and innovation play in an instore retail experience
Adrian Poon, Co-founder, Betra
12:30 - 12:45
How Technologies and Fintech empower the Retail and open new business potential
Jose Saloio, CEO, BNP Paribas Personal Finance Bulgaria
12:45-13:30 Lunch break and networking
Track 4: Current challenges and how to overcome them
13:30 - 14:15
The rise in global inflation - the causes, the effect and the possible shifts in consumer behavior
Panel discussion
Georgi Angelov, Senior Economist, Open Society Institute - Sofia
Margarita Bakracheva, Associate Professor of Psychology, Sofia University St. Kliment Ohridski
Representative of Pragmatica
Other panelists and moderator to be announced soon
14:15 - 14:30
Keynote
Joanna Bychawska, eCommerce Strategy Director, Le Pont Publicis Groupe CEE
14:30 - 14:50
Fireside chat
Denis Gorbunov, Member of the Management Board and CEO, TBI Buy
Yoan Zapryanov, Journalist at Capital
14:50 - 15:05
Marketing in the metaverse: an opportunity or just PR?
Georgi Ivanov, Global Marketing Director, Commetric
15:05 - 15:20
Keynote
OLX
15:20 - 15:45 Coffee Break
Track 5: The Leaders Perspective
15:45 - 16:30
Online grocery shopping is ‘here to stay’
CEOs Panel Discussion
Ventsislav Kamenov, Founder and CEO, Supermag.bg
Ivaylo Georgiev, CEO, Gastronom.bg
Moderator: Georgi Malchev, Managing Partner, Xplora
Other panelists to be announced soon
*The event will be held in EN and BG without translation
Parallel sessions
13:30 - 14:15
Workshop 1
The most important Checkout errors and how to prevent them
Catalin Vladescu, VP of Sales for VTEX Romania
14:30 - 15:15
Workshop 2
Build and retain loyalty through content
Iskra Violinova, Strategist, Content Marketing & Creative Team, Xplora
Denislav Milanov, Strategist, Content Marketing & Creative Team, Xplora
*The event will be held in EN and BG without translation
Workshop 2
Изграждане и запазване на лоялност чрез съдържание
В рамките на този workshop, експертите от агенцията за интегриран дигитален маркетинг Xplora, ще покажат няколко конкретни подхода за изграждане и запазване на лоялност чрез съдържание и ще представят няколко детайлни примера. В края на workshop-а ще разгледат част от подадените до 30.05.2022 сайтове или профили в социалните мрежи и ще дадат препоръки, както и ще отговарят на въпроси.
Можете да подадете заявка за разглеждане на корпоративни сайтове и профили тук.
Продължителност: 60 мин.
Работен език: Български
Място: Hopin