Personalization is everywhere – evident in our car, our IoT connected home and our phones. But what about the one thing that makes us appear comfortable, confident and elegant - our clothes?
Vladimir Andreev and Mihail Karpachev, co-founders of SIRCROW MyShirt, have long recognized the importance of a perfectly tailored men’s shirt. Meeting customers, investors or your own team, they all require your best possible presentation. After all, if you are imprisoned in a shirt that is too tight or has over-long sleeves, then how are you going to give your best performance?
In fact, it’s not only striving for the perfect look that inspired the founders to create SIRCROW. Vladi has recently inherited the family garment factory in Vidin with its over 20 year history. Despite the industry’s challenges, he is determined to grow and diversify the business. "We want to create know-how for our teams in Vidin. The whole industry is under threat in Bulgaria and we want to do something to save it," he says.
Konstantin Valkov, Program director Darik Radio
The result is SIRCROW. The company’s mantra is to be your personal shirt partner. That’s why SIRCROW’s consultants approach each customer by meticulously noting their needs, preferences, body types and latest trends. The brand’s commitment to high standards is such that they not only guarantee a perfectly fitting shirt within 7 days of purchase but they also offer a full refund if the customer is not 100% satisfied.
Just a few months after its launch, SIRCROW has been stamped "high standard" among gentlemen already acquainted with tailor-made men’s shirts. Mihail says proudly: "Our quality has been recognized on the local market. It is a pleasure to hear customers comparing our shirts to those they purchase in Milan and London. Our strategy is to provide the utmost quality LOCALLY in Sofia."
"Creating a custom made shirt is magic that you can only feel when you wear shirt tailored just for you. And it is special for you because it does not look like any other shirt. Magic, as I said.", adds Konstantin Valkov, the Programming Director of Darik Radio, one of SIRCROW’s many satisfied customers.